Weis Bars

The quintessential Australian ice cream for almost 60 years, which now exports to America, Japan, Taiwan, Singapore, Korea and Malaysia. The design uses the Weis brand to stand out from the crowd in a busy freezer, nestled in an abundance of fruit to reinforce Weis’ ideals—using real fruit with no artifical colours or flavours.

AGENCY – NOUS  /  PHOTOGRAPHY  – CRAIG RATCLIFFE
Weis Bar packaging design
Weis Bar multipack design